Digital Marketing Front Door
High-converting brand showcase capturing inbound client leads directly into your sales CRM.
The public face of the company, designed to turn visitors into tracked leads and applicants without anyone re-typing a form.
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- Feed CRM leads
- Enquiry forms
- Feed careers pipeline
- Job applications
- Light and dark
- Themes
Public Website
The Problem It Solves
A website often stands apart from the rest of the business. Enquiries arrive as emails someone must copy, job applications reach a shared inbox, and the pages say one thing while the team says another.
Enquiries copied by hand
A form submission becomes an email that someone has to turn into a record.
Applications in a shared inbox
Job applications are mixed with everything else and wait for attention.
Content that goes stale
Updating the site depends on a developer or an agency.
Visitors without answers
Common questions go unanswered outside office hours.
Search details neglected
Titles, descriptions and structured data are set once and forgotten.
Without it, and with it
The same everyday work, before and after.
Without it
Enquiries arrive as emails to be re-keyed.
With it
Enquiry forms create leads in CRM & Sales, with the source and campaign recorded.
Without it
Applications sit in an inbox.
With it
Applications arrive in the careers pipeline.
Without it
Visitors with questions leave.
With it
An AI assistant on the site answers from the knowledge base and website content you manage.
Without it
Search details are set once and forgotten.
With it
Titles, canonicals, the sitemap and structured data are managed from the SEO product.
What it does
The public website presents the company, its services, content and careers, and connects directly to the products behind it. Enquiry forms create leads in CRM & Sales, job applications arrive in the careers pipeline, and an AI assistant on the site answers visitor questions.
Search metadata, the sitemap and structured data come from the SEO product, and every page is edited in Website & CMS.
Primary purpose
Showcase enterprise capability, capture qualified leads, and attract top engineering talent.
Product tour
A preview of the interface with sample data. Select a screen, then hover or tap the markers.
Provides unified access, role governance, real-time analytics, and embedded AI automation across all enterprise operations.
Create your own automated workspace
Register your company and set up Public Website with the rest of the platform: one sign-in, shared roles and automations that connect your work.
Key features
What you can do with it, day to day.
Lead capture
Enquiry forms create leads with source and campaign recorded.
Careers
Open roles and applications that flow into the careers pipeline.
Services and content
Service pages, a blog and case content, all editable.
Offers
A public offers page for festival campaigns and coupons.
Ask assistant
A page where visitors can chat with the AI website assistant.
Search metadata
Titles, canonicals, sitemap and JSON-LD managed from the SEO product.
Light and dark themes
A responsive design with a light and dark mode.
AI capabilities
What the AI does in and around this product — concretely.
Website AI assistant
Visitors ask questions and get answers from the knowledge base and website content you manage, by text and, where enabled, voice.
Automation & workflows
How work moves from start to finish without hand-offs and re-typing.
Enquiry to lead
No manual entry.
- 1
A visitor submits a form
- 2
A lead is created in CRM & Sales with its source
- 3
An automation can notify sales
- 4
The person sees their progress in the Client Portal
Application to recruiter
Hiring intake.
- 1
A candidate applies
- 2
The application appears in the careers pipeline
- 3
Recruiters shortlist and convert hires into employees in HR
Use cases
Real tasks, real roles.
Capture an enquiry
A visitor fills in a form and sales sees a new lead.
Recruit
A candidate applies to an open role and the application lands with the recruiter.
Answer visitor questions
The assistant handles common questions, day or night.
Promote an offer
Publish a festival offer page and track claims.
Supported business scenarios
- A services company generating leads online
- A business recruiting through its own site
- A brand running seasonal offers
Benefits & business outcome
What changes for your business.
Visitors become tracked leads and applicants automatically, and the site stays current because your team edits it directly.
No lost enquiries
Forms feed the CRM, so no one has to re-type them.
Talent pipeline
Job applications arrive where recruiters work.
Always current
Your team edits pages directly.
Discoverable
Search metadata and sitemap are managed in one place.
Who it's for
Prospective clients and candidates on the outside; marketing, sales and recruitment teams on the inside.
Departments
- Marketing
- Sales
- Careers
Typical users
- Prospective Clients
- Candidates
- Partners
Works with
The other products and integration points it connects to.
Frequently asked questions
Yes. Enquiry forms create leads in CRM & Sales and job applications arrive in the careers pipeline.
Request a demo
Ready to put Public Website to work?
Create your company workspace, or ask for a walkthrough with your own scenarios.
- Each company's data is kept separate from every other company's.
- One sign-in and one role model across every product.
- AI and automations that work across the products.